Search Engine Optimization, or SEO, is a complex and constantly evolving field that involves optimizing a website to rank higher in search engine results pages and attract more organic traffic. Of course if you want to build a professional website, you can always ask for directions from a digital marketing agency that knows better how to optimize your content through their SEO services and help your website ranking on Google Search.
Until then, you can learn more about SEO, here! How?
Here is a glossary of some of the most useful SEO terminology that will help you to understand the complexity of SEO.
Algorithm: The mathematical formula used by search engines to determine the relevance and importance of a website for a particular search query. The algorithm takes into account various factors, including keyword usage, on-page optimization, and the quality and quantity of links pointing to the site.
Backlink: A link from one website to another. Backlinks are an important ranking factor in SEO, as search engines use them to assess the authority and credibility of a site.
Black Hat SEO: A set of unethical practices used to manipulate search engine rankings, including keyword stuffing, hidden text, and link schemes. Black hat SEO can result in penalties or even being banned from search engines.
Crawl: The process by which search engines visit and index a website, following the links on the site and collecting information about the content and structure of the pages.
Crawling Budget: The amount of time and resources that a search engine will allocate to crawling a particular site.
Domain Authority: Domain Authority is a metric developed by Moz that predicts how well a website will rank on search engines, based on the quality and quantity of links pointing to the site.
Duplicate Content: Content that appears on multiple pages of a website or on multiple websites, which can negatively impact a site’s search engine rankings.
Googlebot: The automated software used by Google to crawl and index websites.
Index: The database of all the pages and content that a search engine has collected and stored for future reference.
Keyword: A word or phrase that a user enters into a search engine to find relevant results.
Keyword Density: The percentage of times a keyword appears in a web page, relative to the total number of words on the page.
Link Building: The process of acquiring high-quality, relevant links from other websites, which can improve a site’s visibility and credibility in search engine results.
Meta Description: A short description of a web page that appears in the search engine results, designed to provide users with an overview of the content on the page.
Organic Search: Search results that are not paid for, but rather earned through ranking high in the SERPs through SEO efforts.
PageRank: A metric developed by Google that measures the importance of a web page, based on the number and quality of links pointing to the page.
