Social media platforms are a great way for business owners and their potential clients to connect. People can easily access them via their mobile phones, which makes the connection easier. Statistics show that people spend 151 minutes a day on social media platforms which makes it a perfect opportunity for small businesses to take their business story there to build awareness and attract many customers. The main reason is that social media platforms are a great way of obtaining information.
So, if you have recently launched a small business, make use of the platforms to boost your brand’s reach. Even though all platforms are popular, pick one where you want to present your brand and start building a community consisting of many followers. To achieve that, you will need well-planned strategies with engaging content. Having quality content consisting of interesting facts will help your small business reach new heights and establish itself at the top.
So, if you are not sure how to start, read on the following four tactics and find out more information that will help you boost your company’s reach.
Image source: Founder’s Guide
Increase The Number Of Your Followers
Increasing the number of your followers is key to boosting your brand’s presence on social media platforms. But, to start on a high note, focus on one platform and start creating your success story from there. For instance, if you want to start your journey on Instagram and build your following organically, you should consider collaborating with a growth service. Hiring a growth service will help you increase the number of your flowers by implementing the best Instagram growth strategy in 2023, which consists of finding people who are genuinely interested in your brand for a fair price.
Describe your audience and receive a plan to follow. It will help you provide your followers with authentic content made according to their preferences. This way, you will build a community of organic followers who are eager to use your products and services, and gradually, they will become your loyal, paying customers.
Follow Social Media Trends
Following social media trends will help you increase the reach of your brand substantially. But you cannot take part in every popular trend. Therefore, perform a test to see if a current trend will benefit your company or not. Nowadays, Reels, Stories, and live broadcasts attract people’s attention much more than images or plain texts. So, start implementing these trends in your social media strategy and analyze the results.
Joining the right social media trends will bring your content in front of millions of users. But first, check how it will help you make your profile more creative and amusing when you combine it with some of those trends. Sharing interesting facts about your brand in combination with these trends will provide you with free advertising and increase your traffic reach substantially.
Collaborate With Influencers
Collaborating with influencers is an excellent way to build brand awareness and reach potential customers. But make sure you find influencers who are part of your industry because it will help you find the right customers to engage with your brand. Also, many people love the fact that their favorite influencers collaborate with their favorite brands.
So, find a popular influencer with a substantial number of followers and convince them to collaborate with you and promote your brand’s products. People will trust their favorite influencers about the things they post about your brand. This is an excellent way to keep your followers interested and notified about all the new products you create.
Image source: Score
Post Regularly
Sharing posts regularly is a must if you want to keep an excellent traffic reach and transfer your message to a lot of people. You have to share content every day, but make sure it is unique content and not just images without captions and informative content. The content you post should be educational and spark intrigue within your followers. This way, they will engage with your profile more often and feel free to leave likes and comment on your posts and ask questions.
Vary Your Content
If you want people to keep engaging with your content, you need to keep it interesting. Experimenting with different types of content is a great way to do this. Different types of content to try include:
- Images: Posts with images have a 650% higher engagement rate than text-only posts. This could include photos or graphics. You can also overlay text onto images to create memes, infographics and ads.
- Videos: Posts containing videos get even more engagements than image posts. Videos could include anything from adverts to behind-the-scenes videos of you at work to explainer videos on niche topics related to your business.
- Links: You can also share links to articles, blog posts and other content online (which could include content you’ve published yourself or content by others). Tactics like URL shortening can encourage people to click on these links.
Polls: Some social media platforms also allow you to post polls. These could be a form of market research as well as a way of keeping people engaged on social media.
Final Thoughts
Having a strong social media strategy will help you promote your brand and reach a lot of people. To make sure your social media tactics are a success, you will have to increase the number of your followers, follow social media trends, find popular influencers in your line of business and collaborate with them. Also, share interesting content each day to keep your followers engaged and excited about all the new things that are yet to come. Implement these tactics and watch your small business thrive.
