Having a blog can be a great opportunity to share your thoughts with the public, earn some money or advertise your products. But first, you have to promote the blog itself. This article will discuss how to get traffic to your blog like a pro.
Use SEO tools
If the users can’t see your blog high in the search results, they will not visit it. This simple fact makes SEO optimization the main action to make your resource popular. Think of it from the very beginning. Choose an SEO-friendly template for blog creation and make sure that animation and images are not slowing down the loading of the pages.
Use the potential of internal links. Create an organized structure of interrelated posts. Use the atom construction as an example: the core (article on the blog’s main topic) should be placed in the center with links to related topics. This practice increases traffic on multiple pages because people tend to click on the links leading to other articles on the interesting subject.
Don’t forget about external links. They create the value and weight of your blog from the Google point of view. Promoting your encouraging blog is impossible without placing your links on other resources. You can do it manually, but this task is time-consuming, so we recommend buying a monthly backlinks package.
Use useful SEO instruments to promote your blogs. Services like Google Analytics and others can give you valuable data and help to find weak spots in your SEO strategy. Utilize the services for regular link checking; this way, you’ll be able to spot broken ones and find the most popular pages. For more recommendations on this topic, read how to boost online presence.
Use Keywords Wisely
For effective implementing keywords in the articles, do a thorough study. First, utilize the SEO tools we mentioned before to define the top list of keywords for your selected topic. Range them from the most relevant to the least significant, and make sure you use only the top part of the list.
Implement the main key in the title of the article. Spread other keywords evenly throughout the article and add them to the H2 tags. Analyze your rivals’ strategies regularly to stay up to date and make timely improvements to your tactics. Read this article if you lose motivation and don’t spend so much time on the blog promotion. Maybe the perspective of earning real money will cheer you up.
Implement Mail-Out
With newsletters, you can keep the subscribers informed about blog updates and increase interest in the publications. Personal communications with visitors can be a valuable resource, raising the blog’s popularity. Where to find the email addresses for such communications? You have three options:
- offer helpful information after adding the address, for example, free eBook or interesting course;
- take the addresses from the sign-up information;
- add a newsletter form to the blog and send updates to the subscribed visitors.
When you have a list of emails, it’s time to think of some help creating attractive messages. You can do it manually, but it’s not an effective strategy. It’s better to utilize the potential of the special software. It will facilitate making a professional mailing template and automatically deliver and analyze the results. These ways of digital marketing are incredibly useful for the motivational blog, so don’t ignore them.
Use Social Media Potential
Almost everyone has an account on social media. In today’s world, it’s an important power, and it’s not wise to miss such an opportunity to advertise inspirational blogs about personal life experiences. First, add a sharing option to each page. People like to publish interesting information on their pages, and one-click sharing makes it irresistible. Such posts will be a free advertisement for your blog.
Make your social media presence more significant, make sure you publish useful, timely, and quality information. Use pictures to illustrate your thoughts, create checklists and appealing selections. Video materials are an extremely popular type of content, too.
Create a schedule of posting and stick to it. People don’t like to wait, so they regularly provide the content they are interested in. And don’t forget to add hashtags to each post; they are useful for search algorithms and ensure the demonstration of your publications to the people who are interested. By the way, it’s better to analyze the various media and concentrate on those meant for the category of users you need. You can do it with the special instruments to optimize all the processes of articles improvement.
If you have a decent budget for blog development, you can hire a professional for the full scope of marketing actions. They will develop a strategy and ensure the promotion through all possible channels. But this task is not that hard: you can save money by making it yourself. Don’t underestimate your abilities, and don’t be afraid to try new strategies!
Author bio:
Frank Hamilton is a blogger and translator from Manchester. He is a professional writing expert in such topics as blogging, digital marketing and SEO. He also loves traveling and speaks Spanish, French, German and English.
