Instagram currently has two amazing features that users can’t stop raving about– stories and reels. With these features, you can easily share your videos with your audience and win more brand awareness for your business.
If you’re a business owner with a brand account on Instagram, sharing reels on your stories should be a major part of your content strategy. Why? You ask.
Well, 500 million accounts are active on Instagram stories daily. The interesting part is that 58% of Instagram users check out a brand’s website after viewing their stories.
The point is, if you make amazing reels but never feature them in your stories where a sizable chunk of your audience is waiting with bated breath, you lose.
Don’t know how to share your reels in your stories? That’s what this article is for. You’ll discover how to share your reel on your Instagram story in this tutorial. You’ll also learn how to add someone else’s reel to your story.
What are Instagram Reels?
Reels are short, creative videos that help you bring your brand to life by capturing beautiful moments for your audience. Your reel videos can include different content such as DIYs, relevant tips to your niche, etc.
Reels are similar to Tik-Tok videos. In other words, the reels feature, like tik tok, allows you to record, edit and add filter effects to your videos. Note, however, that there’s a time restriction. You can only upload reel videos with a maximum time of 60 seconds (1 minute).
Sharing your reels on Instagram stories involves a very simple process. One thing to keep in mind is that Instagram stories do not support videos longer than 15 seconds. As such, the story feature will reduce your video to 15 seconds. However, it’ll add an option for users to watch the full video after tapping the story screen.
That said, follow the process below to share your Instagram reels on your stories:
- On your feed, select the reel feature and open the particular video you want to post on your story.
- Select the airplane tab at the bottom-right corner of the page.
- Select the ‘Add reel to your story’ option in the drop-down option.
- Then, select the ‘Your story’ option from the list of options that pop up at the bottom of the screen.
Sharing others’ reels on your stories is another way to constantly give content to your viewers. With this, you acknowledge their work and attract more audiences to your page.
Like sharing your reels to your stories, putting other people’s reels on your stories is pretty straightforward. Here’s how to do it:
- Select the reel you wish to repost on your story from the owner’s profile or the general reels page.
- Select the airplane icon. After that, select ‘add reel to your story’ from the options.
- Then, select the ‘Your Story’ button to complete the re-posting process.
What to Know Before Creating Instagram Reels?
Everyone talks about the advantages of reels, but what about the best practices for making them?
It’s easy to create a short video, upload it to your reels, and hope that your audience will like it. However, just as with content and caption writing, a lot can go wrong with your reels. If you want to get a staggering amount of likes and engagement with your reels, follow these tips:
Stick with the Current Trends
As a brand, you should be familiar with the current trends and creatively think of ways to make them align with your brands. Before creating your Instagram reel, you can take some time to go through the available ones on the gram. Check for audio clips, dance trends, songs, voiceovers, and other features.
Invite People to Check your Bio
Reels have proven instrumental in converting non-followers. Most users are left wondering what happens after watching the videos. Add the “link in the bio” phrase in your captions to draw them to your site or, at least, your profile page. You can always make the conversion process easier by informing your visitor that there’s a link in your bio that can take them to the other wonders your brand offers.
Remember, your captions should be very catchy as well, but including a clear call-to-action is the best way to perform the trick.
Consistently Post Reels
Creating videos and editing them are huge tasks. Nonetheless, they’re effective ways to achieve your goals quickly. If you have successfully converted some new followers through your reels, you have to consistently Post Reels, so these new followers don’t get bored.
Keep in mind that the engagement rate on your reels will increase with time. So even if the growth isn’t so glaring now, don’t give up. No one gets it right initially, but with enough practice, you become a professional.
Hashtags will help the Instagram algorithm organize your reels with similar content on the gram. Therefore, you’ll get better awareness and reach your target audience.
When using hashtags, make sure you don’t use too many, as this could result in shadowbanning. When it comes to hashtags, it’s best to limit yourself to 3-5 each post. The good news is that you can research and gather as many relevant hashtags as possible. This way, you’ll easily be able to use different hashtags for different posts.
It would be best if you also stuck to your niche. Your brand has a target audience. The more niche-specific you are, the easier it’ll be to attract this audience.
Frequently Asked Questions
Is it possible to post a reel on Instagram Story?
You can send your reel to your Story, close friends, or in a direct message whether you have a public or private account. If you choose to share it to your story, your reel will operate as a standard Story. It will not be featured on the explore page, will not save on your profile, and will be deleted after 24 hours.
Why am I unable to post reels to my Instagram story?
If you can’t find the Reels on your app, it’s possible that you failed to update Instagram. It could be that the Reels option isn’t working properly or isn’t visible since you’re using an old version. You must update your app to the most recent version to use the Reels perfectly.
If the post you’re trying to share is from a public account, the ‘Add post to story’ option will work. Always double-check that the post you’re sharing isn’t from a private account.
Is it possible for me to post reels on a daily basis?
Many creators of short-form video content publish multiple times every day. This includes bloggers of food recipes to fashion and lifestyle vloggers. So, even if your videos are brief, they must be worthwhile. Otherwise, your target audience will pay your content no attention.
However, if you want to cultivate an engaged and enthusiastic following, it is good Practice to post at least once a day on most days. Also, feel free to share your posts on your stories.
Conclusion
If you have read to this point, then it’s safe to say that you’ve become a professional Instagram reel creator and sharer.
Most people consider resharing as a strategy to increase the number of people who see their work. If you strategically repost a reel on Instagram, it can help you build engagement and, as a result, grow your following.
Maintaining a social media account is a good thing for your brand, but using the right approach is key. Now that you know how easy it is to post Instagram reels on your Instagram stories using the correct approach, why not try it? Good luck!
